pont

Brief:

Brand Strategy, Identity & Website

Pont is an AI-powered, white-label platform built for the future of flexible space management. Brandesign was brought on board to reposition Pont with a clearer message, sharper brand identity, and a streamlined web presence. The brief focused on simplifying complex features into compelling user benefits, appealing to coworking operators, hybrid workplaces, and co-living providers. We delivered a full brand refresh - including strategy, visual identity, and UX-led website design - that communicates Pont’s power, flexibility, and scalability in a fast-evolving market.

www.pont.work