huni

In 2023, we were commissioned to transform Yucatán Herbal, a beloved Mexican heritage apothecary supplying 500+ hotels, into a contemporary global beauty brand.

Handcrafted in Mexico’s Yucatán Peninsula, Huni unites ancient Mayan honey rituals with modern bio-tech formulation to create clean, high performance care that truly smells, and feels, real.  Every product celebrates the hive: rich textures, natural glow and the unmistakable scent of authentic honey.

The task:  evolve its local roots into a luxury regenerative beauty brand ready for investment and international retail, whilst staying true to its essence of purity, integrity, craftsmanship and care.

Huni needed to feel heritage rich yet innovation led - a brand that connects nature, design and bio-technology in a way the beauty industry had never seen before.

We reimagined the brand from the hive up and Huni was born - “Pure Beauty, Powered by Bees.” 

A global brand that unites ancient honey rituals with bio-tech innovation to redefine what clean beauty can mean.  Designed to restore the ecosystems, communities and crafts that make beauty possible. 

At its heart, Huni is a luxury clean beauty brand that doesn’t just sustain, it regenerates. 

Strategy & Brand Foundation
→ Defined Huni’s core purpose: to reconnect people with nature through regenerative self care.
→ Developed brand pillars:  Clean. Conscious. Sensory. Regenerative.
→ Positioned Huni as the world’s first bio-tech honey beauty brand, powered by heritage and innovation in equal measure.

Naming & Narrative
→ Crafted a name that felt natural, elegant and globally distinctive - short, warm and human.
→ Defined messaging around the brand’s essence: “Pure Beauty, Powered by Bees.”
→ Built storytelling frameworks focused on craftsmanship, bio-tech innovation and environmental restoration.

Creative Concept & Design
→ Designed living packaging - biodegradable seed paper cartons that burst into wildflowers, feeding pollinators and closing the loop between beauty and biodiversity.
→ Designed a full visual identity system:  honey-amber palette, modern apothecary typography, and tactile, sunlit imagery.
→ Created the product ecosystem:  packaging design, tone of voice and campaign art direction blending craft and innovation.

Bio-Tech & Formulation Storytelling
→ Built brand language around bio-tech enhanced botanicals and nature led performance.
→ Crafted messaging to make innovation feel sensory, not sterile - “apply, breathe, restore.”

Sensory Experience
→ The golden aroma in every bottle isn’t added perfume, it’s the natural fragrance of pure Mayan honey.
→ When you open Huni, you smell the hive - “warm, sweet and alive”.
→ The authentic scent connects back to nature making Huni instantly recognisable and emotionally memorable - “smells like real honey, because it is”

Content & Production
→ Directed and produced photography and film across Mexico and the UK, capturing artisan makers, hives and the golden textures of the Yucatán landscape.
→ Created investor and retail decks, e-commerce copy and content for beehuni.com.

Sustainability Integration
→Huni is founded on the principle of regeneration over replacement. Embedded measurable impact via the Pollinator Beauty Index™, tracking biodiversity growth with every sale.
→ Strategised future product innovation including refillable aluminium bottles and biodegradable formulations.

From a regional apothecary to a regenerative global label, Huni now stands as a new model for sustainable luxury:

→ A complete rebrand and name system rooted in cultural heritage.
→ Launch ready investor and retail platform for 2026.
→ A sensory visual world expressing warmth, integrity and regeneration.
→ A packaging innovation that turns waste into wildflowers.
→ A brand platform ready for investors, partners and global distribution.

Impact Highlights
🐝 1M bees supported through wildflower habitats by 2027
🌎 100% biodegradable and cruelty free formulations
💛 Launch partnerships in Mexico and the UK in progress

“Huni is redefining luxury through regenerative, sensory beauty.  Powered by nature, elevated by bio-tech”.