The Creative Team Behind Your Brand Vision

Meet Polly Sheldon.

Creative Director • Brand Designer • Photographer • Founder of Brandesign

I believe branding should feel like clarity, confidence, and momentum.

With over 20 years at the intersection of strategy, storytelling, design, and photography, I help innovators - especially in tech, wellness, and purpose-led services - bring their boldest ideas to life.

From naming and visual identity to websites and photography, I specialise in turning abstract concepts into beautifully cohesive brands that move fast and feel aligned. My signature approach blends strategic thinking and handcrafted design with a deeply personal, done-with-you touch - no soulless templates or AI auto-jobs here.

As both a brand designer and photographer, I offer clients something rare: a unified, end-to-end visual experience that feels personal, professional, and full of energy. I’ll help you look the part, sound the part, and feel proud of what you’re putting out into the world - fast.

Whether you’re launching a wellness product, scaling a health tech platform, or simply need a digital presence that feels like you, I’m here to guide, create, and co-pilot your next big leap.

Let’s build a brand that reflects who you are - and where you’re going.

Because great brands aren’t built solo.

While I lead on creative direction and strategy, I collaborate with a trusted network of specialists - the Brandesign (co)Lab - to bring even more depth, speed, and brilliance to your project.

Together, we’re a nimble team with the heart of a boutique studio and the power of an agency - combining design, tech, storytelling and strategy to build brands that are beautiful, functional, and future-ready.

Introducing The Brandesign (co)Lab

  • Aimee White smiling person at a train station

    Aimee White - GRAPHIC DESIGNER

    Expert in visual identity systems, print design, and brand assets.

  • Julie Martin in black blazer and white shirt smiling against a plain background.

    JULIE MARTIN - COMMERCIAL DIRECTOR

    Our go-to for business strategy, client growth, and partnership alignment.

  • A smiling middle-aged woman with blonde, shoulder-length hair wearing a sleeveless black top and a black and leopard print scarf, against a plain gray background.

    Sue Hilliar - PR & COMMS

    Crafts magnetic messaging and media positioning to help your brand get seen and remembered.