The Creative Team Behind Your Brand Vision

Meet Polly Sheldon.
Creative Director • Brand Designer • Photographer

Branding should feel like clarity, confidence, and momentum - not confusion, overwhelm, or endless revisions.

I’m Polly Sheldon, founder of Brandesign. For over 20 years I’ve worked at the intersection of strategy, storytelling, design, and photography, helping founders and service-based businesses turn big ideas into brands that people instantly understand - and remember.

I specialise in building brand-led websites and visual identities for innovators in tech, wellness, and purpose-led services. The kind of brands that need to look credible fast - because they’re growing, pitching, launching, or stepping into a bigger version of what they do.

Big Brand Energy. Boutique Speed.

That’s the whole point.

get in touch

  • A great brand isn’t “polish”. It’s signal.

    It’s the shortcut that helps people quickly understand:

    • what you do

    • who it’s for

    • why it matters

    • why they should trust you

    When that clarity is missing, even brilliant businesses get overlooked. When it’s done well, everything moves faster — sales, partnerships, hiring, funding, momentum.

  • There are plenty of designers who can make things look nice. Brandesign is built around one thing: turning your idea into a cohesive, usable brand presence - fast.

    1) Brand-first, always

    Whether we’re building a new identity or refining what you already have, we start with meaning and messaging — then translate it into visuals.

    2) Websites that feel human

    Your website shouldn’t feel like a template. It should feel like you - your energy, your expertise, your story - expressed with clarity.

    3) Design + photography under one roof

    As both a brand designer and photographer, I can create a consistent visual world that works across your website, LinkedIn, decks, and marketing - without the usual disconnect.

    4) Founder-friendly process

    Clear steps, fast decisions, calm guidance, and work that actually gets finished.

  • I work best with:

    • Founders launching or re-launching

    • Experts and consultants who need to look as good as they are

    • Tech, wellness, longevity and SaaS businesses that need a premium presence

    • People who want to move quickly - but still want the work to feel intentional, personal and high quality

  • Brandesign is productised for speed and clarity. Most clients choose one of these routes:

    • Launch Lite - a lean brand-led website built fast

    • Jumpstart - the full brand + website launch package

    • Personal Brand + VIP Days - focused intensives for founders and experts

    If you’re not sure which one fits, you can book a short fit call and I’ll guide you.

  • Yes, we move quickly — but not because we cut corners.

    Speed comes from:

    • a clear process

    • strong creative direction

    • decisive collaboration

    • and years of experience knowing what matters most

    No soulless auto-builds. No copy-paste branding. Just thoughtful work delivered with momentum.

Let’s build something you’re proud to share

If you’re ready to launch (or level up) with a brand that reflects who you are - and where you’re going - I’d love to help.

book a fit call