Pont is an AI-powered, white-label platform built for the future of flexible space management. Brandesign was brought on board to reposition Pont with a clearer message, sharper brand identity, and a streamlined web presence. The brief focused on simplifying complex features into compelling user benefits, appealing to coworking operators, hybrid workplaces, and co-living providers. We delivered a full brand refresh - including strategy, visual identity, and UX-led website design - that communicates Pont’s power, flexibility, and scalability in a fast-evolving market.
pont
Our Approach:
We started by defining a strategic brand foundation - clarifying Pont’s audiences, messaging pillars, and points of differentiation. From there, we designed a modern, tech-forward visual identity that balances intelligence with accessibility. The clean, confident aesthetic is matched by clear, benefits-led messaging and a modular, scalable Squarespace website that makes it easy for users to explore features, pricing, and use cases.
What We Delivered:
A refreshed brand strategy, identity, including colour palette, typography, and brand voice
Messaging hierarchy focused on outcomes (automation, scalability, community-building)
UX-led website copy and structure tailored to different audience types (coworking, hybrid, co-living)
A responsive, scalable Squarespace website designed for product-led growth
The Results:
The new brand positions Pont as a future-ready leader in the flexible space sector - trusted by operators worldwide. The website now reflects the sophistication of the product, simplifies complex features into clear user benefits, and offers an engaging path from awareness to demo booking.