An innovative American group of doctors were looking to launch their new immune-boosting health drink globally and turned to Brandesign for support. Our team developed the brand name, created the entire identity, brand strategy and guidelines. We also created packaging concepts and designs, a digital presence, and a suite of marketing materials to bring the brand to life. Using Squarespace, our preferred platform for its advanced functionality, we built their e-commerce website providing intuitive navigation and client-friendly editing capabilities. Additionally, we designed and managed their social media campaign, launching it across Instagram, TikTok, and Facebook.
What We Delivered
Full visual identity, colour palette, typography and iconography
Bespoke bottle and label designs that stand out on shelves and screens
A conversion-optimised Squarespace website
An Instagram content strategy to grow visibility fast
Motion graphics, reels, and static posts tailored for high engagement
Launch campaign assets including promotional banners and ads
The Results (in just 8 months):
+227% increase in traffic
17,000+ unique web visits
200% month-on-month sales growth sustained for a year
16.9k Instagram followers grown from zero
Successful B2B partnerships secured with major wellness retailers
Why It Worked
We didn’t just design a brand - we designed momentum. Virogo’s success came from treating design, digital and marketing as one integrated experience. Every element was designed to work hard, look sharp, and scale quickly.
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